Architecture

Apple’s ‘Crush’ Ad Is Disgusting | TechCrunch

Giant crusher crushing the tools of creatives

Image Credit: Apple and TechCrunch

“Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor Myhren told Ad Age: “We missed […]

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Alper Derinboğaz Releases Neogene Digital Art Collection Based On Prehistoric Minerals

Digitally made blue crystals on a dark background

dezeen

“Promotion: architect Alper Derinboğaz has used artificial intelligence and research data to create Neogene, a series of 3D artworks created to resemble the mineral bismuth. The pieces were created for digital art platform Technological Art Experience (TAEX), which described the Neogene collection as “3D artefacts, generated using data morphosis methodology, based on simulations of geological formations from prehistoric times.” The […]

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How Are AI Systems Assisting Architects And Designers?

white building created with generative AI

The Museum of Temporal Delight. This image was created, in Midjourney, using 7 language prompts and a few small refinements.. Image Courtesy of John Marx/ Form4 Architecture

“Since their introduction to the wider public, artificial intelligence technologies seem prone to change the working landscape for professionals across all fields, and architecture and urban planning are no different. While many fear their negative impact, AI technologies can also be viewed as a different set of tools in the arsenal of architects and designers. As revolutionary as they are, […]

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