Dance

Apple’s ‘Crush’ Ad Is Disgusting | TechCrunch

Giant crusher crushing the tools of creatives

Image Credit: Apple and TechCrunch

“Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor Myhren told Ad Age: “We missed […]

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Choreographer Wayne McGregor Unites Dance, Art And AI In His New Spectacle

Photo of an orchestra with a ballet dancer above onscreen

Wayne McGregor and Ben Cullen Williams’ ‘A Body For Harnasie’ (2024) © Ravi Deepres/Luke Unsworth/NOSPR

“‘A Body for Harnasie’ turns a little-known 20th-century ballet into a multimedia fantasia for today. In 1936, Serge Lifar took to the stage of the Paris Opera, costumed to kill. Nijinsky’s heir twirled a pistol in each hand, black curls tumbling from a towering hat, a painted bodice of geometric shapes barely reaching his nipples. The role requiring such provocation […]

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How are Dance Artists Using AI?

A single dancer in the foreground bending backwards on stage in a brick building.

Viktória Kőhalmi in choreographer Irina Demina’s KLOF. cyberographies of folk, which asks an AI that’s been trained in 26 folk dances to create a new, “universal” folk dance. Photo by Philipp Weinrich, Courtesy Irina Demina.

“According to ChatGPT, there are countless ways artificial intelligence can be useful to dance artists: Need a brainstorming partner? Help planning rehearsals? A tool for generating new movement? A way of documenting your work? Look no further than the buzzy chatbot technology, it told me when I asked. But don’t worry: The chatbot also said that “while ChatGPT can be […]

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