Theater and TV

Apple’s ‘Crush’ Ad Is Disgusting | TechCrunch

Giant crusher crushing the tools of creatives

Image Credit: Apple and TechCrunch

“Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor Myhren told Ad Age: “We missed […]

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Tennessee Makes A.I. An Outlaw To Protect Its Country Music And More

Tennessee governor Bill Lee speaking from a podium at a bar

Jason Kempin/Getty Images For Human Artistry

“Gov. Bill Lee on Thursday signed a first-in-the-nation bill to prevent the use of artificial intelligence to copy a performer’s “voice.” The floor in front of the stage at Robert’s Western World, a beloved lower Broadway honky-tonk in Nashville, was packed on Thursday afternoon. But even with the country music superstar Luke Bryan and multiple other musicians on hand, the […]

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AI-Generated Cloud Looms Over Hollywood’s ‘Barbenheimer’ Oscars

Person walking toward viewer from a city street

Still from AI-generated video made by OpenAI's Sora

“After a difficult year marked by two bitter strikes, the 96th Academy Awards will give Hollywood a chance to project an image of itself exactly the way it wants to be seen. This year’s nominees include critically acclaimed blockbusters (Oppenheimer and Barbie), edgy fare (Poor Things), auteur turns (Killers of the Flower Moon, The Zone of Interest) and biting satire […]

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AI Will Transform Every Aspect Of Hollywood Storytelling

Abstract colorful storytelling grid

George Wylesol

“But it will also cause more friction. No one is quite sure how the nature of storytelling will change, but it is sure to. David Thomson, a film historian, compares generative ai to the advent of sound. When movies were no longer silent, it altered the way plot points were rendered and how deeply viewers could connect with characters. Cristóbal […]

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The SAG Deal Sends a Clear Message About AI and Workers

The SAG Deal Sends a Clear Message About AI and Workers

Robyn Beck/Getty Images

“The SAG deal is similar to the DGA and WGA deals in that it demands protections for any instance where machine-learning tools are used to manipulate or exploit their work. All three unions have claimed their AI agreements are “historic” and “protective,” but whether one agrees with that or not, these deals function as important guideposts. AI doesn’t just posit […]

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