“SAG-AFTRA signed a deal on Tuesday with an AI voiceover studio that sets terms for the use of artificial intelligence in video games.
The union announced the deal with Replica Studios on Tuesday at CES in Las Vegas. Duncan Crabtree-Ireland, the union’s executive director, said that the terms include informed consent for the use of AI to create digital voice replicas, as well as requirements for the safe storage of digital assets.
At a press conference, Crabtree-Ireland said the union wants to channel emerging technology to benefit performers — rather than trying to stand in the way.”