“The New York Times plans to make the vast majority of its articles available to users as narrations read via an automated voice, executives tell Axios.
Why it matters: The move will help position the Times as one of the biggest audio news companies globally.
The company published 2,300 audio recordings, including podcasts, in 2023 with more than 600 Times reporters contributing.
Its podcasts were downloaded nearly 1 million times last year. The Times’ flagship podcast, “The Daily,” is the most popular news podcast on Spotify
The NYT Audio app reached over 1 million downloads in 2023.
State of play: Beginning this week, 10% of NYT website, news app and audio app users will get access to the new automated voice narrations, says Stephanie Preiss, senior vice president and general manager of audio and TV at the Times.“