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YouTube Says It Will Require Creators To Label ‘Realistic’ AI Content

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Didem Mente / Anadolu via Getty Images

“YouTube says it will now prompt users to say whether their videos contain altered or synthetic content that appears to be real.

YouTube announced it will now require users to indicate whether the videos they upload depict altered or synthetic media, including artificial intelligence-generated content. For videos related to “sensitive topics” like “health, news, elections, or finance,” YouTube said it will put a label on the video itself.

On Monday, the platform explained it will ask users uploading new videos to answer “Yes” or “No” to whether or not their videos contain altered content. Specifically, the platform will ask if any of the following describes their content: “Makes a real person appear to say or do something they didn’t say or do,” “Alters footage of a real event or place,” or “Generates a realistic-looking scene that didn’t actually occur.” When a user answers “Yes,” YouTube will put a label in the video description that says “Altered or synthetic content.”

YouTube’s announcement said the new feature will be available Monday, but when NBC News tried to upload a new YouTube video following YouTube’s announcement, the feature did not yet appear.

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