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Apple’s ‘Crush’ Ad Is Disgusting | TechCrunch

Giant crusher crushing the tools of creatives

Image Credit: Apple and TechCrunch

“Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor Myhren told Ad Age: “We missed […]

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How AI Is Expanding Art History

Klimt multi-colored painting with a person in the foreground decked in red and gold

Painting entitled " Medicine" (recolored with Artificial Intelligence) by Gustav Klimt (1862-1918). Credit: Ian Dagnall Computing/Alamy

“From identifying disputed artworks to reconstructing lost masterpieces, artificial intelligence is enriching how we interpret our cultural heritage. Artificial intelligence (AI), machine learning and computer vision are revolutionizing research — from medicine and biology to Earth and space sciences. Now, it’s art history’s turn. For decades, conventionally trained art scholars have been slow to take up computational analysis, dismissing it […]

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AI Models Make Stuff Up. How Can Hallucinations Be Controlled?

Pastel computer screen with a single computer in the center of image

illustration: shira inbar

“It is hard to do so without also limiting models’ power. It is an increasingly familiar experience. A request for help to a large language model (llm) such as Openai’s Chatgpt is promptly met by a response that is confident, coherent and just plain wrong. In an ai model, such tendencies are usually described as hallucinations. A more informal word […]

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Five Of This Year’s Pulitzer Finalists Are AI-Powered

Gold Pulitzer Prize medal in the foreground and a blue Pulitzer in the background

“Two of journalism’s most prestigious prizes — the Pulitzers and the Polk awards — on how they’re thinking about entrants using generative AI. Five of the 45 finalists in this year’s Pulitzer Prizes for journalism disclosed using AI in the process of researching, reporting, or telling their submissions, according to Pulitzer Prize administrator Marjorie Miller. It’s the first time the awards, […]

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YouTube Says It Will Require Creators To Label ‘Realistic’ AI Content

Dark background with a mobile phone in the foreground showing the YouTube logo and Play screen

Didem Mente / Anadolu via Getty Images

“YouTube says it will now prompt users to say whether their videos contain altered or synthetic content that appears to be real. YouTube announced it will now require users to indicate whether the videos they upload depict altered or synthetic media, including artificial intelligence-generated content. For videos related to “sensitive topics” like “health, news, elections, or finance,” YouTube said it […]

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