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Hollywood’s AI Disclosure Dilemma

A static black and white video screen with the words TV AI

Illustration: Shoshana Gordon/Axios

“Generative AI has hit Hollywood, but you have to look hard to see it.

Why it matters: With no laws or standards governing when and how to tell viewers about AI’s involvement in the creative process, film and TV makers are winging it — and further eroding the line between reality and fiction.

Driving the news: Media companies and content creators keep getting caught not disclosing their use of generative AI.

Netflix’s recently released true-crime documentary “What Jennifer Did” included images that appear to have been created or altered with generative AI, as first reported by Futurism.
HBO’s “True Detective” fans also noticed posters in the background of one scene that showed telltale signs of AI.
The directors of the horror film “Late Night with the Devil” had to go on the defensive to explain their use of AI for three still images in the movie.

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